Our approach to Public Relations at Judge PR is simple… We like to be proactive, rather than reactive. And, while it’s tougher to clean up a mess after it is made, we do that too.
By hiring our PR agency, we’ll work with you to put together a proactive public relations plan, which will focus on a number of strategies to get your brand the recognition it deserves.
Media Relations
Through decades of relationship building and working in and around the media, we have developed a keen understanding of what the media is looking for when it comes to telling a compelling story. In order to get you the publicity you desire, we continually reach out to the news media to provide story ideas about you or your business in order to get you the maximum exposure possible. Our goal is to get you regularly featured as an industry expert in the news. By doing so, we’re often able to obtain news stories, which contain links from media organizations to your website. This aids in the search engine optimization (SEO) of your website, and you are seen by the audience as a credible expert. Ultimately, we want to shape and influence the news of today, so the awareness of your brand increases immediately. A best practice is to maintain maximum exposure with minimum delay.
News Release Development & Distribution
The news release is by far one of the most effective ways to garner publicity and tell your story to the world. Our news releases have been picked up and published by thousands of media outlets from around the world. All of our news releases are written in Associated Press style and tell your brand’s story. All news releases written by our PR firm follow basic journalism rules, including the descending order of importance (inverted pyramid writing style) to make them easily publishable by news organizations.
Community Relations
With so many areas of public relations to consider, community relations is an often-overlooked, necessary and essential part of any thorough public relations plan. We believe heavily in good faith community relations. As members of the community, citizens and organizations are expected to contribute and give back in some form or another. This goes beyond conducting basic business. Our goal is to help you go from being “that organization,” to becoming “their organization.” We want to help the community develop an understanding and appreciation for your mission and your business. You’re an organization for a reason, and the community needs to know why your organization is important to them. We’re here to help them understand. Our community relations strategies will be developed specifically to your geographic location and the geographic locations of your target audience. We’ll help you to interact with the public at the right events, to reach the right people, while maximizing your budget.
Crisis Communications
There’s a common saying: you’re either in a storm, exiting a storm or about to enter a storm. Ensuring you’re prepared to handle a crisis properly means planning for one. Don’t wait until you’re in the middle of a storm, get prepared and plan for it before the crisis strikes. Whether you sell products, prepare food, or provide a service, your company is always facing a very real and serious risk of one day being featured in the news in a negative light. If you’re not prepared and you don’t have the right team in place, it could significantly damage your business and result in the loss of existing and potential customers. Our PR experts are available 24-hours-a-day, so if and when a crisis occurs, we’re able to help you mitigate those uncertain times. We help you to tell your side of the story. Remember, one negative news story could potentially bankrupt your company and put you out of business if it isn’t handled properly.
Reputation Management
Your company is at risk of a reputational attack 24-hours-a-day. Whether it is from an emotional or upset customer, a disgruntled former employee, or a destructive competitor, you’re always at risk. One negative review or social post can change the way your company is looked at and affect your bottom line. Our PR firm is well-rehearsed in dealing with these issues. We work with our clients constantly to ensure their reputations are monitored and comments and concerns are responded to before they become a crisis.
Social Media Management
Our social media experts will work with you to create a social media plan and calendar we can execute to ensure that your audience grows and stays engaged. Additionally, our team of graphic designers and creative experts can assist with creating engaging content that captures attention and strategically communicates effective messaging.
Media Training
Our media relations experts have provided training to members of the U.S. military, executives and CEOs, representatives from more than 100 businesses and more than 500 doctors. Our entry-level media training is customized specifically to your company, and will include an overview of working with the media, detailed description of different types of media outlets, understanding rules for working with the media, an introduction to understanding what makes a news story, and includes custom designed vignettes with on-camera practical exercises following the lecture portion of training. We also offer more advanced training and will create additional training programs, which are further specific to your areas of need.
Government Relations
Interacting with local, state or federal government entities can seem daunting and be challenging for those who don’t regularly conduct business with the government. The leadership at our public relations agency has nearly two decades of experience in dealing with various government agencies. Besides working with numerous state and local entities, our PR firm has worked with the White House, members of Congress including members in the Senate and in the House, U.S. Department of Defense, U.S. Department of State, U.S. Department of Justice, U.S. Department of Homeland Security, U.S. Department of Veterans Affairs, U.S. Air Force, U.S. Army, U.S. Coast Guard, U.S. Navy, U.S. Marine Corps, U.S. Customs and Border Protection, U.S. Immigration and Customs Enforcement, the Federal Bureau of Investigation, the Transportation Security Administration, National Transportation Safety Board, NATO and more. Let us help you develop a proper government relations plan so you can cut through the red tape and work better with local, state, federal or foreign governments.
