Picture this: You have been given an opportunity to speak live on your local NBC affiliate tonight. Over 80,000 people are going to see your beautiful smile on TV.
You can assume the anchor or reporter you’ll be speaking with is going to ask certain questions related to the topic you are going to discuss.
When we talk about strategic communications, we’re talking about having a set of ideas that you want to convey in addition to answering their questions. We want to help you steer the conversation in the direction you want it to go.
By answering their question and inserting the strategic messages we help you develop, you can kill two birds with one stone. You’ve answered their question and you’ve also promoted the idea you wanted to promote.
At the same time, strategic communications isn’t always about television, radio or print interviews. You may want to keep or change the culture internally at your business. The language you use and your employees use will have an impact on how effective your efforts are.
Let us help you develop a strong strategic communications plan. For more information, please contact us using the form below or call our toll free number: 1-844-JUDGEPR