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If cash is king, having a mission is queen

By: Eli Crane

Bottle Breacher donates 100% of all profits from sales back to Wishes for Warriors.

Bottle Breacher donates 100% of all profits from sales back to Wishes for Warriors.

TUCSON, Ariz. – As an entrepreneur you constantly hear from advisers, investors and other business experts, the bullet proof rule that, “cash is king.” For those of us who have taken the road less traveled and started our own business with visions of creating something magnificent, building wealth, providing for others, or all of the above, we have learned how important this one rule is. Let’s face it, hugs and good intentions are not going to keep the lights on or keep our staff employed. In addition, I am learning how important it is to also have a mission outside of making money, maintaining a healthy bottom line and being able to report large growth and profits to my partners as my business is quickly growing and transitioning from a start-up into an adolescent small business.

If cash is king, having a mission is queen
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