HIGGANUM, Conn. – Pakayak, the world’s first hard-shell touring kayak, which can fit in the trunk of a car and be checked as luggage on a commercial airplane, announced a second model Saturday with the launch of a new Kickstarter campaign.
The new model, which is called the Bluefin 142, is composed of six interconnecting sections, is expected to weigh no more than 55 pounds, and will be able to be assembled in less than three minutes like the original Pakayak Bluefin 14. When assembled, the Bluefin 142 is two inches longer than the original, the length of the cockpit is now 48.5 inches from 45 inches for 3.5 inches of more legroom, but packs down to the same size as the original Bluefin 14 to fit inside of a special 3.5-foot-long wheeled backpack.
James JudgeNew kayak that can be checked as luggage on airplanes raises nearly $30k in two days on Kickstarter
CLEARWATER, Fla. – Former Clearwater Mayor Frank Hibbard is scheduled to formally announce his re-election bid for mayor of Clearwater Wednesday at 5:30 p.m. at Island Way Grill in Clearwater after a nearly eight year hiatus due to term limits.
James JudgeFormer Clearwater mayor to announce election bid today at Clearwater campaign launch event
Participating IHOP restaurants to share the love with guests with one-day-only short stack discount and a free refillable travel mug while supplies last
jpr_joshIHOP locations announce 50¢ short stacks, free mugs for Thursday only (list of locations below)
Participating IHOP restaurants to share the love with guests with one-day-only short stack discount and a free refillable travel mug while supplies last
James JudgeIHOP locations announce 50¢ short stacks, free mugs for Thursday only (list of locations below)
PHILADELPHIA – WannaRub, a veteran-owned spice rub and seasoning company announced their official launch Wednesday with a job opening and a hilarious video featuring the voices of Morgan Freeman, Arnold Schwarzenegger, Matthew McConaughey, Donald Trump, Jeff Goldblum and Robert DeNiro performed by actor and comedian Josh Robert Thompson.
jpr_joshWanna get paid $1,000 to have Morgan Freeman narrate your life for a day?
At Judge Public Relations, we stay busy 24/7 helping our clients grab headlines and reach their target audience, but from time-to-time, we like to provide an inside look at what we’ve been up to…
(Above: Skyway 10K Bridge Photo by Quincy Gautier, General Dynamics Ordnance and Tactical Systems)
The Judge PR team hit the ground running (literally) on the morning of March 3, as camera crews, organizers and volunteers made their way to Tropicana Field and the Sunshine Skyway Bridge to ensure everything was in order before 8,000 runners proceeded to run across Tampa Bay’s iconic structure for the Second Annual Skyway 10K. Judge PR coordinated with more than 90 participating members of the media, making sure all outlets and affiliates were able to get the coverage they needed to tell Skyway 10K’s story.
Between live helicopter coverage, drone pilots, reporters on and off the bridge, and coordinating transportation for members of the media, our team helped ensure Tampa Bay news teams conveyed the Skyway 10K’s mission and success to the general public.
In addition to coordinating media relations throughout the Skyway 10K’s weekend festivities, our team helped kickoff the soft launch of WannaRub, a new spice rub and seasoning blend, at the company’s race expo booth on Saturday and Sunday.
WannaRub, an all-natural, mouth-watering spice blend described as “the perfect condiment for all your food,” enlisted Judge PR to plan and execute the company’s soft launch on March 3, as well as their official launch scheduled for early April. Judge PR is working with WannaRub to conduct on-site activations, coordinate event sponsorships, create videos and increase WannaRub’s digital and physical presence both inside and outside the kitchen.
This month SynDaver welcomed ABC’s Inside Edition, Atlas Obscura and American Medicine Today to their Tampa headquarters. Team members from Judge PR helped coordinate each outlet’s visit and facilitate the interview process. The outlets were able to get an up-close look at how SynDaver’s state-of-the-art synthetic humans and animals are manufactured, maintained and manipulated to educate the medical professionals of tomorrow.
jpr_joshJudge Public Relations Status Report – March 2019
Here are 10 tips from Judge Public Relations to help you out when it comes to dealing with a member of the media. These interview tips can apply to crisis communications or are applicable in every-day use when handling an interview request from the media.
NEVER EVER say “no comment.”Saying “no comment” implies guilt. If you can’t comment on something for a specific reason or don’t feel like commenting, you should say why. When the media asks for your comment, it’s an opportunity for you to tell your side of the story. Don’t waste this opportunity by saying “no comment.” The odds are good that your “no comment” will be used in their story and you’ll look guilty by refusing to talk.
NEVER speak “off-the-record.” While terms like off-the-record, on-background, deep-background, unattributable, and more, are common terms in journalism, it’s a better practice to just assume that whatever you say could wind up in the news when you are speaking with a reporter. If you practice that whatever you say could wind up in the news, you won’t be surprised when it does.
Always tell the truth.Credibility is the most important thing you have and if you lose your credibility, it can take years to get it back, if you’re ever able to get it back at all. Always tell the truth and if you made a mistake or your company made a mistake, admit when you are wrong, tell people that you made a mistake, apologize, and express how you plan on correcting that mistake to make sure it doesn’t happen again.
Never assume the camera is off. This is generally a very good idea, and similar to our #2 tip. Always speak like you’re speaking on the record. You don’t want to create more issues by saying something on-camera that you’ll regret.
Try to be confident and relaxed. Don’t be confrontational and try not to appear nervous when speaking to the media. It doesn’t look good on-camera and body language is important when it comes to conveying your message. Additionally, if the media is interviewing you, it is most likely because you are the subject matter expert. You are most likely not going to have to answer any questions you haven’t already answered before.
Keep answers simple and concise.These days, our entire world is broken down into soundbites and quotes and everyone is preoccupied by the next shiny object to distract them from whatever they’re currently doing. Try to ensure your message is heard by breaking things down in simple terms, avoiding slang or jargon that may not be understood by the general public, and expressing your message in the shortest way possible.
If you make a mistake, say so and correct it.When you’re giving an interview, make sure that the information you provide the journalist with is accurate, and if you make a mistake, say so and make sure to get the correct information to that reporter. The last thing a reporter wants is for their story to be inaccurate because of something you told them. They genuinely want to get their story right, so make sure to help them to tell an accurate story. If you burn a reporter by lying to them or not correcting false information, it will be unlikely that they will want to use you a source again.
Follow yes/no answers with an explanation. Yes or no answers don’t make for good soundbites or quotes. Make sure to follow up your yes or no answer with a brief explanation.
Don’t be defensive. Coming across as defensive can make you appear guilty, even if you’re not. Always be polite, respectful and courteous.
CALL 1-844-JUDGEPR FOR MORE TIPS!
Judge Public Relations is a PR firm located in Tampa, Florida. Founded in 2011, Judge PR is a Service Disabled Veteran Owned Small Business certified by the U.S. Department of Veterans Affairs. Judge PR represents a wide variety of clients from around the world and has worked with members of the media on every continent.
jpr_joshTop 10 Tips to know Before Talking to the Media
LOS ANGELES – Attorneys for Andy Signore, the creator of Screen Junkies, Man at Arms, Honest Trailers and more, filed a legal complaint in Los Angeles court Tuesday against DEFY Media for revoking Signore’s ownership interest in the company.
In the complaint, Signore, who was falsely accused of sexual assault, abuse and retribution by a fan, disputes the account and presents evidence of their consensual relationship, which vindicates him. Additionally, the complaint alleges that DEFY Media used the situation to strip Signore of his ownership rights and avoided paying Signore, while defaming his character publicly.
jpr_joshFalse #MeToo allegations lead to accused celebrity filing legal complaint against DEFY Media
